Brand Builder & Strategic Designer
 

Where strategy meets creativity, I craft visual stories that not only look great but speak the language of your brand. My 360˚ approach blends big-picture thinking with real-world design—built to connect, resonate, and perform.

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With over 30 years of experience in brand strategy, visual identity development, and campaign execution, I’ve worked with a diverse range of clients – from startups to large institutions – across multiple industries. These include Health Evolution Summit, California Partners Project, Benefit Harbor, NeuroGeneces, Albert Einstein College of Medicine, and Montefiore Medical Center, among many other mid-market and emerging organizations.
 

Whether building brand strategies from the ground up or creating campaigns within established corporate guidelines, I adapt seamlessly to meet each client’s unique needs. As a brand manager or creative partner, I focus on delivering clarity, consistency, and impact.

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My work has been recognized by leading design institutions and featured in prominent publications such as Communication Arts, Graphis, Print, AR100, Financial World, and other regional and national journals. Additionally, two annual reports I designed are part of the permanent environmental collection at the Smithsonian Institution in Washington, D.C.